equusbook equestrian community and marketplace horses for sale, horseboxes for sale, equestrian property brochure design creative andrew heffernan

EquusBook® Equestrian Community & MarketPlace



Our client EquusBook.com contacted us to create a fresh looking brand for their newly launched online equestrian portal. With the website being totally unique by providing an equestrian community, the logo brand identity needed to look ultra modern to appeal with a younger audience. With the website also providing a selling platform e-commerce marketplace with horse, pony and equestrian property listings. The corporate identity needed to be functional and adaptable whilst appealing to all age groups within the equestrian world.


The Solution

After speaking with our clients including equestrian focus groups we decided to move away from traditional fonts and colours commonly associated with established equine brands. By using the radiant purple and slate grey the logo brand identity appears timeless and functional with the friendly modern rounded font. The jumping horse icon was also introduced to reinforce the brand and can be used with online and traditional printed media once the logo text becomes unreadable. We have also produced a new range of official EquusBook® branded equestrian fashion apparel including polo shirts, t-shirts and polo shirts incorporating the jumping horse icon device.



EquusBook Equestrian Community & MarketPlace



September 8, 2017


Branding, Corporate Identity, Graphic Design