equusbook equestrian social media community marketplace creative branding design development corporate identity equusbook equestrian marketplace social community laravel php web development responsive design creative agency v factor cheshire

Equusbook Social Media Marketing Communication



The Equusbook concept is based on providing everything equestrian related in one place. By incorporating a social community allowing fellow horse riders around the UK to connect and network. With the website platform functionality being very complex it was important to clearly define the services available with a clean user interface. The website enables users to sell any old or new equestrian items within the Marketplace and also list horses, horseboxes and property for sale. To promote website growth an equestrian focussed business directory was also integrated.


The Solution

Due to the complex functionality, the website was built in Laravel within separate modules. The user interface was also kept very simple and minimalist enabling site visitors to easily navigate. The responsive website is also mobile ready allowing users to interact and place advert listings whilst on the move. With this in mind, we focussed on site speed optimisation and usability. The branding and icons have also been designed to convey a premium luxury modern style normally associated with horse riding. A dark burgundy, beige and light grey colour palette was created for interface panels.



Equusbook Equestrian Community & Marketplace



December 2, 2018


Advertising, Creative, Graphic Design, Printing