Marlboro Packaging Photography



Wavefront Technology Europe Ltd once again employed V Factor Creative to take some urgent pack shots. They had recently received back some sample packs of their latest packaging solution for Marlboro cigarettes using their specialist Fresnel embossed films. The client specified that they would like to have the products set against a black background – which presented its own challenges as one of the packs was predominantly black.


The Solution

Carefully position lighting softboxes allowed us to flood the scene with some nicely diffused light. Careful placement of the light sources, combined with some consideration of the reflective surfaces enabled us to maximise the detail in the film elements without adding distracting reflections.



Wavefront Technology Europe Ltd


July 1, 2016


Packaging, Photography