MPEX® Lubricants & Additives Packaging



MPEX® manufacturer and supply a wide range of OEM products to large industrial automotive companies. However they decided to release this range into the retail sector.


The Solution

On researching the automotive additives market sector we noticed that the branding of products is normally very busy. We decided to keep the packaging design very simple to communicate the brand values quickly with consumers on the shelf. The creative team at V Factor also incorporated silver 3D images of engines, pistons, gear cogs, exhausts and radiators to ensure the consumer can easily recognise and identify the correct product. The creative branding and packaging design concept is also very adaptable allowing it to be used across many product ranges.





August 27, 2015


Branding, Graphic Design, Packaging, Printing