Brief

With sea salt being a highly corrosive accelerator. Our client MPEX who predominately manufacture automotive OEM approved products. Wanted to repackage the MPEX 100C Metal Protector product to capitalise on this newly found lucrative market sector. It was also noted that this product would provide substantial benefits to owners of luxury yachts and vessels by preventing rusting, with this long-term corrosion protection coating. This is primarily due to the transparent coating not altering the appearance of the surface.

The Solution

To ensure the product appealed within this new market sector we redesigned the packaging label to be marine focused and created a luxury appeal. With the MPEX brand unknown throughout the marine sector, a premium style was adopted to provide trust and reassurance with the end user. This message was also reinforced with the introduction of a presentation box that is not usually associated with packaging aerosols.

With the creative, we developed the aerosol into a lighthouse that is associated with warning sailors about dangers and providing safety throughout the marine world.

Client

MPEX
www.dinitroldirect.com

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