team hankey cheshire british eventing uk v factor creative design branding mechandising apparel designers accessories uk team hankey british eventing hayden hankey professional rider branded hoof picks equestrian accessories merchandising personalise v factor creative design pos concepts printers

Team Hankey Logo Branding Development



Team Hankey is a new collective of equestrian eventing competition riders who have recently achieved success in international events. Due to this popularity and increased exposure competing within the highest levels in equine sport. We were recently approached by Team Hankey to create a bold modern brand logo identity that reflected the recent success and could be used on branded merchandise.


The Solution

When creating logo ideas for Team Hankey we quickly established that the motif emblem must be easy to stitch into clothing garments and merchandising. Due to this reason, we developed the large H shape to create a 3D fence, with the horse jumping over. By creating this confident strong icon. The logo device can also be applied to items with the wording ‘Team Hankey’ underneath without losing any impact or recognition. The large H icon also allows the logo to flex and still be identifiable when displayed at small sizes via adaptive responsive reduction online.



Team Hankey – Cheshire



December 4, 2018


Branding, Corporate Identity, Creative, Graphic Design